Below is a selection of writing that I have published in various platforms which can provide insight into the kind of work I do, my (current) philosophy on a variety of topics and how I approach problems.
A framework for assessing the data sophistication of your full organisation from data availability to analytics strategy, data usage to careers.
The key mistakes I have observed in the past 2 years that leadership are commonly making that are significantly derailing the potential of AI and burning investment. Paywalled content.
Success in AI development or implementation starts with the questions no one else asks. Paywalled content.
Demystifying the term "accuracy" in Data Science and Artificial Intelligence. Paywalled content.
How data professionals can increase the impact of their strongest asset. Paywalled content.
Adapted from a Data Science Festival Keynote, a deep dive into the not-so-virtuous cycle of bias in the field of data science.
Co-authored with David Horgan (Former Google, Linkedin Analytics leader) we outline various watch-outs for employers as employees move ahead with AI usage.
Setting yourself up for success in a career move to data science
Featured in GameDaily.Biz I look at the role of a CMO in ensuring ambidexterity in Marketing teams to ensure not just short-term performance but long-term innovation.
Co-authored with Meta Marketing Science colleages and featured in MarketingWeek we provide tips on must-have foundations for modern marketing teams to succeed.
Featured in GamesIndustry.biz I explore how the Mobile Gaming industry failed to treat Apple's ATT changes as the industry disruption and change management moment it was.
Published on Mobile Dev Memo in response to an article speaking of the end of relevance/usefulness of LTV as a marketing metric.
Everything in business comes down to a human decision. I make the case for all teams internalising the need for sales attitudes and skills if they hope to innovate successfully.
A guide for managers and non-managers alike to look at the topic of recognition differently so that our motivation and that of our employees can be understood and addressed.
If we become consumed with striving for the next step or milestone we can become a prisoner to a plan and forget about enjoying the journey and finding our best route to the destination. Paywalled content.
As working behaviours have evolved and we have learned more about mental health, the opportunity has come to have distinct conversations about these "workplace wellness" topics if we are to show real care.
A look at the work we still have to do in gender equality through the lens of stereotypical interests and the hierarchy we assign them in personal and professional settings. Paywalled content.
Progress isn't linear and we can't leave men behind. A call for everyone to really understand the attitudes, fears and beliefs of the men around them to ensure continued progress towards equity. Paywalled content.